Belairdirect Launches Discount Program For Low Kilometre Drivers


Belairdirect is now offering customers in Ontario a low-kilometre discount when they are signed up with the usage-based insurance program, automerit, which rewards safe driving behaviour.

In a survey by Leger done for belairdirect, finds that while 71 per cent of vehicle owners drive at least five days a week, 32 per cent are actually driving less than 10,000 kilometres a year.

As a result of the survey, belairdirect announced that its updated telematics tool, automerit, will now give its customers a personalized discount on their insurance for safe driving, and for those in Ontario, they may now be eligible for a discount for low kilometres.

“We are always looking at ways to evolve our product offerings to best suit the needs of our customers by creating more personalized products and services. The newly improved belairdirect app combines the enhanced automerit tool, cutting-edge technology, machine learning powered algorithms and a reimagined customer experience,” said Domenic Naccarato, deputy senior vice-president, belairdirect. “In addition to a better user experience and personalized discount, automerit users in Ontario who drive fewer than 10,000 kilometres annually can now be rewarded with even more savings.”

Through a driver’s smartphone, automerit assesses how safely and how much the driver drives in order to calculate the potential discount. The app will also monitor distracted driving events and provide insight into the driver’s driving skills.

The Leger survey was conducted from July 17 to July 21, 2018, among a representative sample of 1,551 French and English-speaking Canadians, 18 years of age or older.