Bigland named head of Alfa Romeo, Maserati


Reig Bigland’s already lengthy business card has just gotten a little longer.

The FCA executive was named head of the Alfa Romeo and Maserati brands replacing Harald Wester. Bigland is also the head of U.S. sales for FCA the chief executive of FCA Canada, positions he will continue to hold.

The moves, announced in a statement this week, will see Wester continue as chief technology officer for FCA, a role which he held while developing the technical basis for the Maserati and Alfa Romeo products and brands, and which have now achieved a high level of maturity.

“I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia,” FCA CEO Sergio Marchionne said in the statement.

“It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission.”

Bigland has a strong track record that includes seven years of growth for the company in both the U.S. and Canada.