BMW Canada announced it has entered into a strategic partnership with Tennis Canada as the National Automotive Partner of Tennis in Canada, and the Official Vehicle of the Rogers Cup.
The agreement will run through the 2022 season, and covers both male and female Masters 1000 tournaments in addition to the Davis Cup and the Fed Cup.
The automaker will also enter into a partnership with Canadian tennis star Bianca Andreescu. She is currently ranked 22nd in the world according to the Women’s Tennis Association.
“We are beyond excited to announce these partnerships and to invest in the future of tennis in this country,” said Sebastian Beuchel, director of brand management, BMW Canada. “Tennis is a sport where athletic precision and dynamic performance are paramount to success, aligning perfectly with BMW and the attributes that continue to define our automobiles and make us the number one premium automotive company globally.”
“Organizations are defined by their partners, and we are thrilled to be partnering with one of the best brands. BMW will help us improve our tournaments and deliver an elevated fan and player experience as a whole,” said Michael Downey, president and CEO of Tennis Canada. “We are excited to work in tandem with BMW to bring tennis to the forefront of Canadian athletics and, in doing so, position Canada as a bastion of international tennis excellence.”