BMW Group, ClubLink Partner To Offer Exclusive Driving Experience


BMW Group Canada has partnered with ClubLink, Canada’s largest owner and operator of golf clubs to enhance members’ return to the course.

Until October 31st, ClubLink members at select Prestige and Premium Level golf clubs across Ontario can take home a premium driving experience as part of the BMW ‘Drive It Home’ program. Members have the choice of reserving a BMW X7 or BMW M850i Gran Coupé for up to 72 hours to test drive from the convenience of their preferred ClubLink location. Upon completing the drive experience, members will be automatically entered into a contest to win great prizes, including a BMW Cruise Bike as the Grand Prize.

Continuing the brand’s heavy focus on digitalization to innovate BMW Canada’s premium customer offerings, the ‘Drive It Home’ program will be BMW Canada’s first-ever touch-less BMW extended drive experience. Seamless online registration is offered at a dual-branded microsite custom to ClubLink members to ensure safety and convenience. Upon sign-up, members are notified via email of their booking confirmation, reminder, and return. The check-in process has been digitally streamlined with verification and waiver sign-off completed by ClubLink staff using an iPad and digital administration tool. Throughout the drive experience, BMW ConnectedDrive technology provides members with access to a free, BMW-certified personal assistant with Concierge Services. BMW Call Centre Agents from Concierge Services are available to answer member questions 24 hours a day, seven days a week.

“BMW and ClubLink are synonymous with precision, passion, and performance” explains Andrew Scott, Director of BMW Brand Management, BMW Group Canada. “We are thrilled to form a partnership built on our shared values of continuous innovation and premium customer service.”