BMW Group Design is showcasing how Autonomous Driving, Connectivity, Electrification and Services (ACES) will open up new opportunities and experiences for drivers and heralding a paradigm shift in the automotive industry.
What these experiences could look like are showcased in the BMW Vision iNEXT, unveiled in 2018, and the brand-new BMW Vision M NEXT. Each represents a prototypical implementation of the future BMW experience worlds of “EASE” (BMW Vision iNEXT) and “BOOST” (BMW Vision M NEXT).
EASE encompasses all experiences that occur while the vehicle is taking care of driving tasks itself; BOOST, on the other hand, is all about the ultimate, active driving experience. In the upcoming product range, BMW Group Design will realize a wide range of experiences where these two versions meet in the near future.
In the future, drivers will be able to choose whether they want to be driven autonomously (in EASE Mode) or drive themselves (in BOOST Mode). EASE and BOOST moments form the basis for the design of every future BMW model.
In a nutshell, the concept is: “EASE your Life – BOOST your Moment.” The EASE and BOOST experiences illustrate what BMW Group Design aspires to and also what future products could look like: The purpose of design goes far beyond deciding shape and form. BMW Group Design creates experiences.
The automobile is no longer just a “vehicle”; it can be a place for relaxation, interaction, entertainment and concentration. At the same time, it can also become the ultimate driving machine, enabling customers to experience new aspects of driving dynamics. The car will be transformed into a new kind of living space dedicated to people’s needs and wants.