Canadian Black Book announced that Yolanda Biswah has been promoted to vice-resident of sales.
Biswah joined Canadian Black book in November of 2015, previously serving as Director of Sales and Customer Experience. In her new role, she will have leadership responsibility for all of Canadian licensing of data related products.
To further the company’s growth strategy, Biswah has been tasked with leading Canadian Black Book’s sales strategy. Additionally, she will lead the introduction of several new products heading into 2020, all of which are designed to help industry customers reduce risk and maximize profit.
“I’m excited for this new challenge and look forward to helping the team to continue to build on our relationships in the Canadian automotive industry,” said Biswah. “I am so proud to be part of a leadership team and company that continues over half a century of being Canada’s most trusted brand for accurate valuation data,” she adds.
Biswah’s background includes 20 years in sales and customer support management roles, with the last 14 years spent in the automotive industry.