Car Media 2.0 Announces Partnership with Canada Drives


Car Media 2.0 has announced a new strategic partnership as the exclusive Vehicle Merchandising partner for all Canada Drives sites in Canada.

Inventory merchandising has become a critical component to enable online retailing for the automotive industry. Today’s consumers will only engage with online retailers who provide a comprehensive view of their inventory including full transparency. Without the opportunity to view vehicles on a physical lot, it’s critical that vehicle merchandising provides next level photography, supported with comprehensive vehicle details & descriptions.

Car Media 2.0 is providing Canada Drives with a comprehensive set of custom vehicle images including close-ups of any vehicle damage that enables today’s consumer to make informed decisions about the vehicle they are considering. Further, leveraging Car Media 2.0’s proprietary image editing & background replacement Canada Drives can feel comfortable they are presenting their online inventory in the best condition possible.

“This partnership affords Canada Drives and their sites across Canada with Car Media 2.0’s state of the art merchandising tools,” said Randy Price, head of accounts and strategic partnerships with Car Media 2.0. “Powering an exclusively on-line retailer is yet another industry-first for Car Media 2.0 and we appreciate the opportunity to help Canada Drives drive their image forward”

“We are dedicated to providing a thorough and transparent purchasing process for our customers and Car Media 2.0 helps us deliver on that promise,” added Cody Green, founder and Co-CEO of Canada Drives. “The partnership is an important step forward for our customers who can view complete details and images of the vehicles captured with cutting edge technology