Car Media 2.0 announced that effective April 1st the company will be offering dealers a 60 day no-charge license for its New Car 2.0 library for select OEM brands.
Dealers will be able to merchandise their entire new car inventories completely online and hands free. This product delivers 25 real images to new car listings specific to the year, make, model, trim, and colour. Images go live the moment a vehicle appears in the feed that eliminates the need for independent capture (which is becoming increasingly difficult as some dealers elect to, or are directed to by their jurisdiction, close their physical showroom doors).
“We at Car Media 2.0 believe that it is up to us, and the industry as a whole, to step up and help keep automotive retail motoring,” said Bart Tecza, CEO of Car Media 2.0. “With 78 franchised dealers in Canada, currently using New Car 2.0, the time is right to do our part in helping dealers continue to merchandise their new vehicles during these difficult times, no long-term obligation required.”
“This will not be a trivial effort on our part and we will be working overtime trying to keep things orderly – all that to say, we will not be able to sustain all dealers all at once, this will have to be on a first come first served basis with late comers added to a queue”. Be well, keep distance, stay together.”