CarGurus announced a 20 per cent rate reduction for the month of June for its subscribing dealerships in Canada.
The June discount is intended to provide extended cost relief, enabling dealers in Canada to continue to connect with shoppers on the CarGurus platform and benefit from pent-up demand heading in to summer. An April survey by CarGurus showed that while 87 per cent of Canadian car shoppers surveyed say they expect to purchase a car later than they had planned, only six per cent of consumers who had planned to buy a car this year before the pandemic have now delayed indefinitely. In fact, among shoppers still planning to buy in 2020, more than one third (33 per cent) plan to purchase a vehicle in the next three months, and more than half (53 per cent) in the next six months.
“Our dealer customers in Canada have shown tremendous resilience during this pandemic, and we want to do everything we can to support them and help them succeed,” said Sam Zales, president and COO at CarGurus. “We hope the June discount, as well as the other free services and resources we are offering, can help dealers best position their businesses for recovery.”
As COVID-19 business and safety guidelines continue to evolve in Canada, many of CarGurus’ dealer customers are still able to engage shoppers online and through socially distant methods.
To promote those capabilities, at no charge, over 5,000 dealers worldwide have signed on take advantage of CarGurus’ new Contactless Services features. Dealers can find more COVID-19 information and learn how CarGurus can be a partner and resource at this time by visiting the Driving Difference area of the CarGurus Dealer Resource Center.