CarGurus Offering Discount For Listing Services During COVID-19

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Sam Zales, president and COO of CarGurus announced that it is offering a 50 per cent reduction in fees for listing services provided in April.

“As the COVID-19 situation continues to unfold around the world, we wanted to let you know that we at CarGurus are thinking of all our customers and partners, hoping you, your family, and your employees are safe,” Zales said in a letter sent out to is dealer partners.

“It’s an unprecedented situation, and we, like you, are working hard to adapt to the rapidly evolving circumstances. We know the crisis is already hitting many dealers hard, but the impact is varied. Some areas are nearing total shutdown, others are not yet impacted. Similarly, our lead volumes remain surprisingly strong in many regions, while they’re weaker in harder-hit areas.”

In response to this situation, CarGurus said it would give dealers 50 per cent off feels for listing services provided in April.

“You don’t need to ask – we’ll apply this reduction to all dealers in Canada. If you have additional questions or concerns, please don’t hesitate to contact your account manager,” he continued. “Your subscription will still be active, your contract with us will remain effective, and you will continue to receive leads, but as buyer activity has slowed, we expect significantly lower volumes.”