CARPROOF Officially Rebrands As CARFAX Canada
CARPROOF Corporation is now officially CARFAX Canada.
In the springs of this year, the company began the rebranding process to align with CARFAX, the U.S.-based vehicle history information-based service, as both companies are owned by global business information provider IHS Markit.
The name change helps CARFAX Canada leverage the strength of the CARFAX brand, empowering more Canadians to buy and sell used cars with greater confidence.
“CARFAX Canada will continue to provide the same robust history and valuation information that dealers and consumers have come to expect from us,” said Shawn Vording, vice-president of automotive sales at CARFAX Canada. “We’re excited to leverage the CARFAX brand because it better positions us to provide enhanced products and services to Canadians in the future, building on our extensive history of helping people make informed decisions about used cars.”