Chevrolet, Ford win AJAC’s top awards

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It was all about the domestics for the Automobile Journalists Association of Canada this year as Canadian Car of the Year and Canadian Utility Vehicle of the Year went to offerings from Chevrolet and Ford respectively.

The awards, announced yesterday morning during media day at the Canadian International Auto Show in Toronto, saw the Chevrolet Cruze continue its winning ways taking home car of the year honours.

“We are very proud to receive AJAC’s 2011 Canadian Car of the Year honours for the all-new Chevrolet Cruze, which reflects a major refocusing of investment on smaller vehicles and fuel efficient technologies,” said Kevin Williams, GM of Canada’s president and managing director. 

“The Cruze represents our line in the sand: We’re playing to win and delivering the goods in the small car business.”

Since its launch, the Cruze has racked up a slew of awards around the world and has proven to be a large volume option for GM. The company says it has sold over half a million units worldwide and has increased GM of Canada’s compact sales volume by 32 per cent in its first three months in Canada.

Ford’s capture of utility of the year was its second award of the morning after winning the AJAC Best New Technology award for its rear inflatable seat belt.

“The Canadian-built 2011 Ford Edge features industry-leading technologies that create a whole new in-vehicle experience,” David Mondragon, president and CEO, Ford of Canada said.

Mercedes-Benz took home the Best New Design award for the SLS AMG beating out the Audi R8 Spyder and the Jaguar XJ Supercharged