In response to the devastating wildfires that have displaced thousands in Fort McMurray, Alta., Enterprise Rent-A-Car is pledging $100,000 to the Canadian Red Cross disaster relief effort.
“We are thankful that our employees and their families have been accounted for and are safe. But we know the job is far from done and on behalf of everyone at Enterprise, we want to commend the brave firefighters, emergency services personnel and aid workers whose efforts have saved lives and are protecting the community from further devastation,” said Jim Thompson, vice-president and general manager of Enterprise in Alberta.
“Enterprise is a family-run company that operates in communities across Canada so when disaster strikes, supporting our families and the local relief and recovery effort becomes our top priority.”
Enterprise prides itself on working with the Red Cross globally for more than 30 years, including an annual multi-million-dollar commitment by the Enterprise Rent-A-Car Foundation – the philanthropic arm of the Enterprise brand – to the Red Cross’s Annual Disaster Giving Program (ADGP).
This is the second straight year the Foundation is giving $1 million to the ADGP, which helps provide a reliable funding base for disaster relief services, enabling the organization to respond immediately to meet the needs of those affected by disasters of all sizes, at no cost and regardless of income.
In addition, Enterprise has worked with Tree Canada and Trees Ontario as part of its 50 Million Tree Pledge, a long-term sustained commitment to reforestation efforts in Canada, the United States, the United Kingdom and Germany. As part of this pledge, Enterprise has already planted more than 800,000 trees in Canada over the past decade.