In an effort to alleviate shopping concerns and chart a path for better days ahead, FCA Canada is launching its “Drive Forward” campaign. Starting April 1, Chrysler, Dodge, Jeep, Ram Truck and FIAT brands will offer well qualified buyers no payments for up to 120 days on all 2019 and 2020 FCA models and 24/7/365 Roadside Assistance Program.
“We are all one community, and we can help during these unprecedented times,” said Olivier Francois, chief marketing officer, FCA. “We want to both offer consumers support and assist them financially while we all work hand-in-hand toward better days. And we’ll continue to explore additional opportunities as a company to help as we all navigate our way through this difficult time together.”
“The band’s hope is that our new song, ‘Better Days,’ will bring comfort as we all stay home to combat the COVID-19 outbreak,” said OneRepublic’s Ryan Tedder.
“Drive Forward” FCA Online Shopping
In addition to pricing & payment deferral incentives, beginning April 1, FCA Canada is enhancing vehicle shopping capability for consumers with interactive homepages that have been updated to focus on online, shop-from-home tools which includes credit applications, vehicle trade-in appraisals and real-time chat with FCA retailers, finding a specific piece of inventory on a preferred dealers’ lot and understanding different payment options – all from the comfort of their own home.
“Drive Forward” Multimedia Campaign
In an effort to drive messaging to consumers regarding the “Drive Forward” initiative, the multimedia campaign will span across broadcast, CRM, and social and digital channels. Thirty-second Jeep and Ram brand broadcast spots, in addition to fifteen-second individual social spots, are to run across the Jeep and Ram Truck brand social channels, feature OneRepublic’s all-new track, “Better Days,” just released to address the current climate.
FCA Expands Efforts to Support Coronavirus Relief
In March, FCA announced that the company is in the process of converting its first plant to produce 1 million face masks per month for donation to first responders and health care workers. More recently, the company expanded its support of coronavirus relief efforts, focusing on two principal areas: providing one million meals to school children across North America and support for a range of technical, logistical and manufacturing programs, such as face mask production.