Fiat drops Chrysler from company name


The letter-only new name, FCA US LLC, removes the name of Walter P. Chrysler from the company he founded in 1925.

If you’re an investor, for example, that means the New York Stock Exchange listing will show the automaker’s stock as FCA US LLC; the C  stands for Chrysler.

Other than that, nothing much will change.
The name change does not affect the company’s headquarters location in Auburn Hills, its holdings, management team, board or brands, the automaker said.

The name change does not apply to the automaker’s Canadian operations, said Lou Ann Gosselin, spokeswoman for Chrysler Canada.

“There is no change to the Chrysler Canada Inc. name to announce at this time,” Gosselin said in an email to the Windsor Star.

The corporate name change doesn’t affect the names of the company’s North American brands: Chrysler; Dodge; Jeep; Ram; Fiat and Alfa Romeo; or their marketing efforts.
“The name change is intended to emphasize the fact that all Group companies worldwide are part of a single organization,” the company said.