Former Mercedes-Benz Canada CEO Joins Zanchin Automotive Group


Mercedes-Benz Newmarket has now joined the expanding dealership family of Zanchin Automotive Group, the Zanchin Automotive Group announced.

Under its new ownership, the dealership will be led by former president of Mercedes-Benz Canada, Brian Fulton. Fulton, who will be managing partner of the dealership, was president of Mercedes-Benz Canada from 2016 until July of this year,.

“Bringing all of the many aspects of automobile retailing together — a high-integrity sales approach, intelligent marketing, superb service and outstanding customer care — is a job description that mirrors my career at Mercedes-Benz,” said Fulton. “Everything I’ve done has been leading to this. I wouldn’t want to be anywhere else.”

The Zanchin Automotive Group operates Newmarket Nissan and Newmarket Infiniti. Other dealerships are located in Innisfil, Oakville, Vaughan, Richmond Hill, Woodbridge, Mississauga, Etobicoke, Brampton, Maple, Milton, Durham, Stouffville and Kingston.

The addition of Mercedes-Benz Newmarket brings the tally of Zanchin Automotive Group dealerships to 34 stores across Ontario.

“Newmarket is a vibrant, growing market,” said Joe Zanchin, CEO of the Zanchin Automotive Group. “Mercedes-Benz Newmarket has not only become an integral part of the community; it has built a loyal customer base far beyond it. For a company with strong community values, they are a perfect fit for us.”