Hyundai Auto Canada announced a long-term partnership with French-Canadian singer and businesswoman Marilou as the brand’s exclusive Quebec brand ambassador.
Marilou will collaborate with Hyundai Auto Canada to highlight her unique lifestyle in ways that bring “WAH” (와) to both Hyundai customers and retailers in Quebec. Born and raised in Longueuil, Marilou’s loyal and engaged following will be able to follow how the brand supports her throughout her travels.
“To be a brand ambassador for Hyundai means a lot. With a hectic schedule, I find myself spending more waking hours in my vehicle than in my home these days, so being able to partner with a brand that combines all the modern luxury, comfort, safety, and functionality is all I could wish for,” said Marilou. “It’s really important for me to align with partners and brands that I feel passionate about and identify with. I’m excited to shine the spotlight on Hyundai in Quebec and being able to cruise around my favourite city in amazing rides is just the cherry on top!”
The partnership launches alongside Hyundai Auto Canada’s new communications platform, “We make WAH,” with continued emphasis on the Korean expression – “WAH” (와). The phrase “Wah” or “Wow” in English will be prevalent in every single customer touchpoint to encapsulate the excitement, pleasure and enjoyment Hyundai strives to impart on every customer’s ownership experience.
“A future thinker who has confidently steered her own career trajectory with independence and integrity, Marilou holds an organic synergy with Hyundai Auto Canada’s values,” said Christine Smith, director of marketing, Hyundai Auto Canada. “As we look to bring ‘WAH!’ to our customers across Quebec, we’re thrilled to partner with Marilou, who continues to evolve in her numerous artistic pursuits and always aims to bring joy to her fans.”