Genesis Announced as Offical Manufacturer Partner of Grand Turismo World Series

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Genesis has been announced as an official manufacturer partner of the Gran Turismo World Series, an online global motorsport championship. As an official partner, Genesis will be competing in the championship with the Genesis X GR3 and Genesis G70 GR4 concept vehicles for the Manufacturer’s Cup.

Genesis is also making its debut in Sony Interactive Entertainment’s Gran Turismo 7, developed by Polyphony Digital Inc., and recently released on PlayStation 5 and PlayStation 4 consoles. Fans of the iconic series can now enjoy racing the G70 sport sedan along with the Genesis X GR3 and Genesis G70 GR4 concept models.* This marks the first time that Genesis vehicles have been made playable in a digital entertainment platform.

“Genesis is pleased to be presenting the dynamic G70 sport sedan and our ambitious GR3 and GR4 concepts in Gran Turismo 7,” said SangYup Lee, executive vice-president and head of Genesis Global Design Centre. “This platform allows fans of racing to get behind the wheel and discover the bold designs and performance ambitions of Genesis as we continue to explore the brand’s entry into motorsport.”