Genesis Gives First Look At The GV80 SUV

Genesis shared the first official images of the GV80, the first sport-utility vehicle for the brand.

The three-row GV80 will become the fourth model in the Genesis line-up, joining the G70, G80, and G90 sedans. Like its sedan siblings, GV80 will be based on a rear-wheel-drive platform unique to the Genesis brand; all-wheel drive will be standard in the Canadian market.

“Over the last four years, Genesis has established itself as a respected luxury brand with superior vehicle quality and a lineup of class-leading sedans with charismatic and discriminating style,” said William Lee, executive vice-president and global head of the Genesis Brand. “With the launch of GV80, Genesis will elevate expectations for excellence within the luxury SUV market.”

The first images of GV80, which will be supplemented in coming weeks by product details, provide a complete picture of the first SUV created by Genesis Design. The interior and exterior styling of GV80, a development of the GV80 Concept introduced at the 2017 New York auto show, was a collaboration between Genesis Design studios located in South Korea, the United States, and Germany.

“GV80 allows us to expand our definition of Athletic Elegance design language to a new typology, while retaining sublime proportionality and sophistication of form,” said Luc Donckerwolke, executive vice-president, chief design officer of Hyundai Motor Group.

Set to launch globally in 2020, GV80 will commence sales in the home market of South Korea in January.