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Genesis Motors Canada Appoints Lawrence Hamilton as Executive Director – Canadian Auto World

Genesis Motors Canada Appoints Lawrence Hamilton as Executive Director


Genesis Motors Canada announced the appointment of Lawrence Hamilton as executive director.

Prior to his most recent role as executive director of marketing for Hyundai Canada, he spent more than 20 years in a variety of executive posts internationally including with Toyota (Saudi Arabia), Kia Motors Limited (U.K.), Mazda Motor Europe (Germany) and Daewoo Cars Limited (U.K.).

Hamilton joins the brand during the largest growth phase in its history and will be tasked with continuing to expand all facets of the organization. Genesis was introduced in the Canadian market with an industry-first business model encompassing a comprehensive online sales platform, all-inclusive pricing, at-home service, and more. The brand is now working to introduce Genesis Retail Experience Centres in 30 markets across Canada, creating a true omni-channel customer experience.

Along with network growth, Genesis is rapidly expanding its product portfolio. Hamilton will oversee the introduction of many new models into the Genesis lineup, as well as the brand’s entry into electrification.

“I’m thrilled to transition to the Genesis team at such a pivotal point in the brand’s history,” said Hamilton. “Genesis has redefined the automotive purchase and ownership experience for consumers. With industry-leading customer service and award-winning products, the brand has established a strong foundation since it launched four years ago. I am looking forward to leading Genesis through its next phase of growth in the Canadian market.”

Hamilton has been with Hyundai Canada since 2015 and was appointed Executive Director of Marketing in February 2021. He spearheaded the creation of an instrumental Digital Business Development function, which today positions Hyundai Canada as a leader in automotive retailing.