Genesis Motors Canada has appointed Richard Trevisan to the post of brand director.
In his new role, Trevisan will be tasked with continuing to grow all facets of the two-year-old Genesis brand. Genesis was introduced in the Canadian market with a business model encompassing a comprehensive online sales platform, all-inclusive pricing and at-home service. In 2019 the brand plans to expand its current network of 21 distributors across Canada and construct additional physical retail locations, creating a true omni-channel customer experience.
Growth of the network will be matched by an expanding product portfolio. Following the launch of the G70 compact luxury sport sedan in 2018, Genesis will unveil a wide range of new products in the coming years, including two SUV models.
“I’m thrilled to join such an agile and innovative organization,” said Trevisan. “Genesis is quickly redefining customer expectations for the luxury vehicle purchase and ownership experience. With the strong team the company has built to date, I am confident that Genesis will continue to manifest this ambitious spirit in the services we offer our customers and our exceptional new product lines.”