Genesis Reveals Plans For Electrification Of Its Vehicle Lineup
Genesis announced its vision of electrification for a sustainable future with the live stream release of its vision statement film, “Futuring Genesis,” available here: https://www.youtube.com/watch?v=r0MGwCOFaOI
The video opens with an introduction of Euisun Chung, Hyundai Motor group chairman, discussing Genesis’ past, present, and its journey to a sustainable future. “Genesis has been on an intensive, bold and successful journey, successfully establishing itself as a truly global luxury brand,” said Chung. “Genesis is once again at the starting point of another audacious journey – the journey towards a sustainable future.”
The film also took the opportunity to showcase GV60, the brand’s first electric vehicle based on E-GMP (Electric-Global Modular Platform), the dedicated EV platform. Images of GV60 were revealed in August and the vehicle is to be released in the second half of this year in the Korean domestic market, leading the brand’s journey to electrification. North American deliveries of GV60 are expected in 2022.
The brand’s new vehicles will all be purely electric starting from 2025. To drive the shift to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery EVs. Genesis will put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency. In addition, Genesis will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.
Along with the dual electrification strategy, Genesis announced its goal to pursue a carbon neutral brand by 2035. This is first time for a member of the Hyundai Motor Group to announce the transition, and will solidify the brand as a leader in the luxury vehicle brand. Genesis plans to make the bold transition to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all work sites and production plants.
To become carbon neutral, Genesis will establish itself as a 100 per cent zero emission vehicle brand by 2030. Genesis aims to build an EV lineup consisting of eight models and expects global sales to reach 400,000 units per year.
In addition, starting with GV60, Genesis will continue to provide sincere interactions with its customers through its EV lineup and for its drivers as a luxury brand. The company sees the new electric lineup as an exciting platform to improve the way it interfaces with customers, while Genesis’ new architecture will integrate audacious technologies and breathtaking designs into its
“I am extremely excited to announce the new vision of Genesis for a sustainable future as we open a new chapter in our history,” said Jay Chang, global head of Genesis. “As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future.”
“Our new electric lineup is the perfect platform to increase our interface with our customers,” said Luc Donckerwolke, chief creative officer of Genesis. “We aim to interact with all their senses. Our new architecture will integrate audacious technologies with breathtaking designs while providing sincere detail-oriented experiences. Warm and exquisite care will be our differentiator.”