Honda Canada President Dave Gardner Will Lead Automobile Sales For American Honda

Dave Gardner, currently the president and CEO of Honda Canada, Inc., will join American Honda Motor Co., Inc. as executive vice-president and business unit head of automobile sales.

Gardner will also serve as executive vice-president of the parts, service and technical business unit. Gardner’s appointment is effective May 1, 2020, with American Honda president and CEO Shinji Aoyama continuing to serve as interim head of auto sales until that time.

“Dave is a strong Honda leader who brings years of broad-based experience to this key position in our U.S. operations,” said Aoyama. “He has extensive knowledge of the auto industry and is highly respected by our Honda and Acura dealers in Canada and by the leadership of our North American operations. I have great confidence in both his character and his abilities.”

As executive vice-president and business unit head for sutomobile sales, Gardner will have responsibility for the sales and marketing divisions. In addition to this role, the business unit heads of the parts, service and technical (PST) area, who have responsibility for the parts, service, technical service and PST planning and customer relations divisions, will report to Gardner as executive vice-president. He also will become a member of the American Honda board of directors.

Gardner will be succeeded in Canada by Jean Marc Leclerc, senior vice-president of sales and marketing of Honda Canada, Inc., who will become president and CEO of Honda Canada, Inc. also effective May 1, 2020.