Hyundai Auto Canada announced it has been awarded “Most Improved Brand” by Canadian Black Book (CBB) as part of the organization’s annual Best Retained Value awards. The award demonstrates the long-term value of Hyundai products, a factor important to the decision-making process when purchasing a vehicle.
For 2022, the CBB program analyzed model year 2017 vehicles in 23 different categories. Prizes are awarded to the vehicles that hold the highest percentage value of their original manufacturer’s suggested retail price (MSRP). The CBB Best Retained Value Awards for the Most Improved Brand reflects the quality, reliability and value of Hyundai vehicles, as well as its commitment to providing Canadian consumers with high-quality products with the best possible value.
“We are thankful to our loyal customers for their continued trust and confidence in our vehicles and our brand,” said Ken Maisonville, director of national sales at Hyundai Auto Canada. “Our focus continues to be on providing quality products and enhancing our customer experience every year, and we are honoured to be recognized by Canadian Black Book for our efforts.”
The CBB Best Retained Value Awards recognize vehicles that retain the highest percentage of their original MSRP after four years, offering a truly accurate measure of actual retained value in real time. In 2021, CBB added the ‘Most Improved Brand’ category to its roster to recognize the model making substantial gains in terms of retained value, and Hyundai is now the proud recipient of the award in its second year.