Hyundai looks to enhance the buying of new vehicles with the launch of a new digital showroom on Amazon.com.
The digital showroom, Amazon.com/Hyundai, gives car buyers the ability to compare pricing and reviews, book test drives, and check dealer inventories and other Shopper Assurance services through Amazon Vehicles.
“The car industry is changing, and customer demands and expectations around a frictionless, efficient and transparent experience are key drivers,” said Dean Evans, CMO, Hyundai Motor America. “Hyundai Shopper Assurance was just the first step in modernizing the way people shop for and buy cars. We are excited to continue improving the automotive retail experience by offering tools and access that make shopping for a car even easier.”
“This collaboration with Amazon provides customers with the ability to learn about Hyundai vehicles in a way that matches their expectations for nearly every other type of purchase,” said Tim Maxwell, senior group manager, digital marketing, Hyundai Motor America. “Hyundai and its dealers are modernizing the car buying process, so it made sense for us to be the first car company with its own digital showroom.”
Hyundai’s showroom on Amazon.com takes prospective car buyers to a “brand experience” page highlighting the latest in Hyundai technology and automotive innovation. From there, customers can learn about Hyundai Assurance, receive details on vehicles that fit their preferences and buying habits and read reviews. Shopper Assurance conveniences include transparent pricing, flexible test drives, streamlined purchase options, along with finding a local Hyundai dealer.
“We’re thrilled to continue collaborating with Hyundai on new programs that work back from customers to provide the ease of discovery and research they’ve come to expect with Amazon – in this case, enabling them to easily explore Hyundai’s full vehicle line, read reviews from other Hyundai owners, schedule a test drive and more, all within one destination,” said Jeremi Gorman, director, global field sales for Amazon Media Group.