iA Dealer Services Partnering Hyundai and Genesis to be Provider for Hyundai and Genesis Protection Programs


iA Financial Group announced announce that its iA Dealer Services division has been selected by Hyundai Motor Finance and Genesis Finance as the new administrator of the Hyundai and Genesis Extended Protection Programs. The programs fully integrate all branded products, including extended warranties, replacement insurance, guaranteed asset and payment protection programs together with a full range of ancillary products.

Available to consumers at Hyundai dealerships and Genesis distributors across Canada, these protection products will be administered by iA Dealer Services beginning March 1, 2023, with a lease-end protection product being released ahead of the broader program on October 1, 2022.

“We are delighted that Hyundai and Genesis Canada have placed their confidence in us. Hyundai and Genesis together are among the most dynamic and fast-growing brands in Canada. They are also very advanced in their electrical vehicle lineup and roadmap, which is in line with our vision of sustainable development. We already work with almost 50 per cent of the Hyundai retailers and Genesis distributors across Canada, and 73 per cent in Quebec. Together with HMF and GF, we will build the branded program and deliver greater dealer and customer value,” stated Gwen Gareau, senior vice-president at iA Dealer Services. “With over 60-plus years in this business Canada-wide, we have developed a wealth of experience and expertise that has made us the market leader in Canada. We look forward to working with HMF, GF and their retailers across the country.”