Infiniti Motor Company said it would build five new vehicles in China in the next five years demonstrating just how important the market has become for global brands.
The strategy will begin with the QX50 SUV, which will see local production begin ramping up shortly at the company’s manufacturing facility in Dalian, China.
The QX50s built in China will be sold exclusively to the China market later this year.
In addition to the emphasis on China, company executives also revealed it would work to electrify its portfolio in the coming years.
“We anticipate that by 2025, more than 50 per cent of new Infiniti vehicles sold globally and in China will be electrified,” explained Infiniti chief Roland Krueger.
“Together with our partner Dongfeng Motor Company Ltd., Infiniti is pursuing localization in China for China, expanding our network footprint and introducing new technologies, such as our world’s first variable compression engine (VC-T), and vehicle electrification, such as e-power. We will continue to strive to make Infiniti the top premium challenger brand in the market.”
Infiniti operates in China via a partnership with Dongfeng, China’s largest automotive joint venture.
The automaker sold a record 48,408 vehicles in China last year, a 16 per cent increase from the prior year.