J.D. Power and HARMAN announced an alliance that will integrate customer insights with connected car data to provide vehicle OEMs with more accurate feedback from owners.
With the emergence of new technology in the automotive industry, understanding driver behaviour and preferences within the vehicle is crucial than ever for automakers.
“Having been on the OEM side for most of my career, I know the industry has been looking for this kind of solution for a long time,” said Doug Betts, senior-vice president of global automotive at J.D. Power. “It was easy to dream, but getting it done takes a skill set that no single company has. The alliance of our two companies can credibly deliver the dream of merging consumer and vehicle data to provide a clear view of cause and effect.”
J.D. Power will combine its consumer data with HARMAN Ignite to provide a view into driver usage patterns, and thereby provide OEMs with functional-level insights into how consumers are interacting with the systems and what they may want from the in-car experience. With this service, OEMs and suppliers can identify areas that can be improved and ultimately bring desired features and functions to market faster.
“J.D. Power has the most thorough understanding of automotive consumer satisfaction of any company in the industry,” said Sanjay Dhawan, president, HARMAN Connected Services and HARMAN chief technology officer. “With HARMAN’s connected car, software and integration expertise, we are set to realize the exciting potential of connected cars, including enhanced safety, greater performance and more immersive and personalized experiences.”