Jaguar Land Rover expands Incontrol Apps with Tile BlueTooth tracking app


MAHWAH, N.J. – Like the elephant, the Jaguar Land Rover never forgets.

Jaguar Land Rover wants to deliver additional convenience and peace of mind to its owners with the integration of the advanced tracking app, Tile, into its InControl Apps.

The new Tile app is designed to make forgotten and missing items a thing of the past.

Peter Virk, director of connected technologies and apps for Jaguar Land Rover, says in a release “losing your wallet or leaving your child’s sports bag behind isn’t just an inconvenience. The realization you’ve misplaced something important can be a cause of distraction.

“Our unique partnership with Tile means customers can check the status of tagged items using the vehicle’s touchscreen, so forgotten items will be a thing of the past.”

The partnership lets customers draw up a list of essentials using the vehicle’s central touchscreen; once installed, the app automatically checks the list and tells the driver if listed items are not inside the vehicle.

Tile is even able to obtain on-screen directions to their last known location.

Using Tile tags, Bluetooth trackers that can be attached to important items to track their whereabouts with smartphone technology.

If items are lost inside the vehicle, customers can sound an alarm on the Tile tag to help locate them.

The automaker reasons that with the average person spending 15 minutes a day searching for lost items, the unique in-vehicle app is designed to put an end to this wasted time.

Jaguar Land Rover boasts that it’s the first automotive company to integrate Tile with its in-car infotainment system.

Mike Farley, Tile CEO says “We believe this integration will provide many benefits such as improved assurance and peace of mind about the whereabouts of essential items, helping drivers save time before they embark on journeys.”

The Tile smartphone app is compatible with both Android and Apple platforms. The automaker says the number of items that can be tracked is limitless.

The app is now available for download in Canada.