JDPower.com Uses Owner Insights To Help New-Vehicle Shoppers

The JDPower.com car-shopping website features first-ever access to verified data sourced from actual vehicle owners and makes car shopping accessible on any device.

The site reveals rankings for individual models and calls out J.D. Power award winners, according to data gleaned from more than 3.2 million verified owners’ experiences.

Under the tagline, “Real Insights from Real Owners,” the new website provides J.D. Power ratings, rankings, reviews and award winners — all one place — and introduces a new 100-point rating system to help shoppers cut through the information overload found on most car-shopping sites.

“J.D. Power has been synonymous with customer satisfaction for 50 years and that remains the case as we gather data from verified new-vehicle owners about quality, dependability, performance and dealership experiences,” said Troy Snyder, vice-president, consumer division at J.D. Power. “This rich feedback is provided for free to shoppers for the first time in a fast and concise manner, whether on a desktop or mobile device. A vehicle usually is the second-costliest purchase a consumer will make, so for everyone to have access to J.D. Power car market data is another example of why we’re such a trusted consumer resource.”

Initially, consumers can compare makes, models and body styles for model-years 2013 to 2018. Rating, review and award data will continue to expand across the site over the next few months.