Kia Canada, Car Media 2.0 Announce Strategic Partnership

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Kia Canada and Car Media 2.0 announced a new strategic partnership towards vehicle Merchandising for all Kia Certified Pre-Owned Vehicles (CPO).

As part of this new partnership , Kia dealerships across Canada will benefit from utilizing the Car Media 2.0 Premium Full and Self-Serve photo capture services to promote and enhance their CPO listings on Kia.ca as well as other third-party market places. Additionally, each CPO listing will feature the Car Media 2.0 Car Vids platform to further accentuate Kia vehicle features and vehicle specifications, enabling participating Certified Pre-Owned Kia dealers to further communicate the value proposition and benefits of the Kia Canada CPO program, while leveraging Car Media 2.0’s technology.

“Car Media 2.0 has established itself as a market leader in inventory merchandising,” said Stephane Lubin, manager, national remarketing and certified pre-owned, Kia Canada. “We’re excited to continue providing our dealers with new and innovative products that exemplify the high quality standard Kia Canada endeavours to deliver to our valued customers on all New or CPO vehicles.”

“This new relationship affords Kia Canada and their dealer network with Car Media 2.0’s state-of the-art merchandising tools that will strengthen and enhance the Kia CPO brand nationally,” said Randy Price, head of accounts and strategic partnerships, Car Media 2.0. “We are excited about becoming the preferred vehicle merchandising partner providing our full/self-serve capture & Car Vids 2.0 for Kia Canada Inc. and their dealer network.”