Laframboise named new president of Mitsubishi Canada

A Canadian is taking the helm at Mitsubishi Motor Sales of Canada.

Tony Laframboise, an original employee of the company when it was established in 2002, will replace Kenny Yamamoto on April 1 as president of the automaker’s Canadian office.

Yamamoto will be returning to Mitsubishi head office in Japan after roughly three and a half years in Canada. He will assume the role of division general manager, America and Oceania Division.

“Our business has changed dramatically since our start in Canada some 15 years ago,” said Laframboise.  “Mitsubishi Motors in Canada has transformed into a lean, focused organization that specializes in crossover/SUV vehicles and small cars with a particular emphasis on electric-powered vehicles.”

He points out Mitsubishi Motors recent inclusion in the Renault-Nissan Alliance provides significant room for global growth and strength, which will certainly benefit the Canadian operation.

“It is early days for the new Alliance, but what is clear is a future that will be filled with new opportunities that will strengthen our position in the marketplace.”

Laframboise, who began his automotive career in 1975, was born in Espanola, Ontario.