With the debut of the Lincoln Star Concept, the automaker outlined its plans for the future of its coming electric vehicles.
“This is a shining example of what happens when we combine Lincoln luxury with flexible electrical architecture to create unimaginable experiences for customers,” said Jim Farley, president and CEO, Ford Motor Company upon the reveal to the media. “We can truly revolutionize how people engage with the brand and scale it across an exciting lineup of products that catapult Lincoln into the digital, connected age.”
The Lincoln Star concept introduces new design language that will help guide Lincoln’s future design, and by mid-decade, Lincoln plans to deliver three new fully electric vehicles, meaning that more than half of its global volume will be zero emissions vehicles, and it will add a fourth by the end of 2026.
As Lincoln moves toward an electric future, it is equally focused on keeping its current portfolio fresh and introducing new clients to the brand. Lincoln reported its best annual global sales in 21 years, up seven per cent over 2021, and plans to build on its momentum with the recent launches of the all-new Zephyr in China and the new Navigator in North America.
“As Lincoln enters the next chapter in our transition to a zero-emissions future, the Lincoln Star Concept will lead the way for our portfolio of fully electric vehicles,” said Joy Falotico, president, Lincoln. “It is an excellent example of how we are redefining luxury for the next generation as we work to transform the vehicle into a third space – a true place of sanctuary – for our clients.”
“Electrification is removing many traditional vehicle design constraints, allowing us to reimagine what a vehicle can be,” said Anthony Lo, chief design officer, Ford Motor Company. “The Lincoln Star is a study of experiences and themes that push the boundaries of Lincoln design – and it’s just the start.”
More information about these vehicles and the automaker’s plans can be found here.