The Mercedes-Benz A-Class made its Canadian debut during a splashy, multi-media event held at Toronto’s Rebel nightclub.
The theme for the event was “Hey Mercedes, Set the Mood”, highlighting the A-Class’s highly customizable features. Over the course of the evening, guests experienced four distinct moods – Up and At It, City Hustle, Escape the City, and Night Drive – each delivered through an immersive sensory experience complete with sights, sounds, and a menu that was crafted to match the ambiance.
The transition between each mood was scripted to mimic an interaction between MBUX and a driver, which underscored the theme’s connection to the new infotainment system as well as the A-Class. “Hey Mercedes” is the verbal prompt to activate voice control for the advanced, voice-activated MBUX infotainment system.
“The A-Class redefines luxury in the compact class with a mix of beautiful design, a luxurious and spacious interior, and MBUX – our completely new, cutting-edge infotainment system,” says Brian D. Fulton, president and CEO, Mercedes-Benz Canada. “We have become accustomed to constant connectivity and personalized experiences. In the A-Class we’re bringing those capabilities to personal mobility. With this exciting entry in the compact class, we hope to welcome a new generation of Canadian drivers to the Mercedes-Benz family.”
The Mercedes-Benz A-Class will start at $35,990 for the A 250 Hatch and $37,990 for the A 250 4MATIC Hatch, and includes such standard features such as a panoramic sunroof, LED High Performance Headlamps, Mercedes-Benz User Experience (MBUX), Mercedes me connect (Mmc), and Dynamic Select. MBUX is customizable and adapts to suit the user, with an ability to learn thanks to artificial intelligence. Mmc is an app-based platform that connects drivers with their vehicles and lets drivers to monitor their vehicle status through an app on their smart phone.