Mercedes-Benz debuted as CES 2020 in Las Vega, NV its vision for the future of the automobile, the VISION AVTR.
Ola Källenius, chairman of the board of management with Daimler AG and Mercedes-Benz AG, presented the visionary concept vehicle in his keynote speech to around 2,000 spectators at the Park Theater of Metro- Goldwyn-Mayer (MGM) together with the Academy Award winning director and creator of AVATAR, James Cameron.
The Vision AVTR is the result of a global partnership between Mercedes-Benz and the AVATAR films.
Ola Källenius in his keynote on Sustainable Modern Luxury and the Next Chapter said, “Mercedes-Benz has always been a technology and a luxury brand. And it is time to bring luxury and sustainability even closer together. Because for us, the two are no contradiction.”
“People just love their individual freedom to instantly go where they choose when they want,” Källenius continued. “That’s why our perspective is clear: we understand the boundaries of our planet. But we don’t want to add new boundaries to mobility. Our approach is decoupling. Decoupling the Mercedes way, however, means that we’re decoupling volume growth from resource consumption. Our tools to achieve that are sustainable innovation and technology.”
“Not only is it beautifully designed but it will create a closer connection with the driver and the environment around them,” said Jon Landau, a producer on the AVATAR films. “One that hopefully results in a better understanding of our responsibility to the world in which we live.”
Some of the highlights of the Mercedes-Benz VISION AVTR include an organic battery technology made from recyclable materials. The materials of the battery are compostable and therefore completely recyclable. In this way, electromobility becomes independent of fossil resources.
A design language inspired by nature characterizes the appearance of the concept vehicle. This is illustrated by the stretched, sporty “one-bow” design, which merges with spherically pronounced wheelhouses. 33 multi-directionally movable flaps – the “bionic flaps” – on the back of the vehicle enable a completely new interaction of the VISION AVTR with its surroundings.
The interior of the VISION AVTR also provides an immersive experience space and conveys a completely new user experience. A menu selection projected onto the palm of the hand allows the passenger to intuitively choose between different functionalities. Another highlight of the VISION AVTR is its control unit. The multifunctional control element in the centre console allows the driver to intuitively control the vehicle by simply by hand – as long as he or she does not want to travel autonomously. The new drive, in combination with the axis arrangement, not only allows movement forwards and backwards, but also diagonally.