Mercedes-Benz says it is expecting to take over distribution rights, management, sales and marketing activities of smart USA from Penske Automotive as soon as the end of the second quarter this year.
The transition follows last year’s reorganization at smart headquarters in Germany where smart is not run as an independent brand fully integrated into the Mercedes-Benz business unit of Daimler AG.
“We are very excited about working toward integration of smart into the MBUSA organization, and look forward to working with our dealer partners to exceed customer expectations for this unique vehicle,” said Mercedes-Benz president and CEO, Ernst Lieb.
“The addition of smart, combined with our Autohaus dealer initiative, will help us build upon the tremendous momentum the Mercedes-Benz brand had achieved here in the U.S.”
Penske Automotive Group introducing the smart brand to the U.S. a few years ago and has delivered over 45,000 vehicles to date.
“Roger Penske and his team successfully paved the way for the smart brand in the US. The integration of the smart wholesale into our own national sales organization is an important part of our global growth strategy for smart,” said Dr. Annette Winkler, V-P of smart.