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Millennials Place Premium On Growth Potential, Opportunities When Considering Employers


The national Cars and Jobs program released the findings of a cross country survey of Canadian millennials (those currently aged 18 to 38), revealing that being at the forefront of technological advancement, industry growth potential, and diverse opportunities for advancement are all significant factors when millennials are considering employers.  

“Since unemployment in Canada is at its lowest level in four decades, it’s critical for employers to highlight their competitive advantages,” said Catherine Fortin LeFaivre, public affairs advisor for Cars and Jobs. “These survey results reveal that the workplace attributes found at auto dealerships are very much in line with what millennials job seekers desire in a workplace.”

The survey, commissioned by the Canadian Automobile Dealers Association (CADA), was conducted with 2,000 Canadian millennials by Abacus Data in the summer of 2019.

The results reveal that 68 per cent of respondents said they wished to work in an organization where opportunities for advancement are plentiful and diverse, and which are tied to significant financial benefits.

Sixty-three per cent of respondents said they wished to work in a sector which has experienced significant growth recently, and which is projected to continue growing. Sixty-one per cent said they wished to work in a sector that’s at the forefront of technological advancements and which contributes to improving people’s day to day lives.

“If you look at all these elements – opportunities tied to significant financial benefits, ongoing industry growth, and being at the centre of technological advancements – these are all present in the modern auto dealership,” said Fortin LeFaivre.