Mitsubishi has embarked on a national partnership with Breakfast Club of Canada with a goal of making a difference in Canadian communities, large and small.
The unique, multi-year partnership involves financial support of Breakfast Club of Canada’s programs, but also expanded fundraising and the potential for community participation among the automaker’s 90 Canadian dealerships.
“Driving social change has many dimensions. At Mitsubishi Motors, we are focused on fuel efficiency and lower emissions in the same Canadian communities where Breakfast Club of Canada feeds children to encourage healthy minds and bodies,” said Mitsubishi chief Kenny Yamamoto.
“But it goes beyond that. Our society needs bright, stimulated young minds to nurture the innovation that leads to a greener, more sustainable future. That’s at the core of our new partnership with Breakfast Club of Canada, and it complements our respective brands.”
Breakfast Club of Canada operates from coast to coast and helps feed more than 167,000 students every day in 1,455 schools.
The automaker says for the current fiscal year its contribution will be at least $100,000 plus vehicles. The money is expected to feed an estimated 100,000 Canadian children and help activate new breakfast programs for schools currently on a national waiting list.
That, says Breakfast Club of Canada founder Daniel Germain, is a priority for the organization.
“We believe that every student deserves the very best opportunity to succeed. We are proud to be partnering with Mitsubishi Motors and offer students the chance to start their day with the fuel they need to learn,” he said.
Mitsubishi exectutives also say the Canadian office isn’t alone in its pursuit of supporting kids.
Mitsubishi Motors Thailand funds student agricultural programs wherein kids harvest vegetables and raise poultry for their own consumption.
In Japan, Mitsubishi Motors supports environmental studies – including electric vehicle technology – in secondary schools, along with a forest preservation project.
In Sweden, Mitsubishi Motors supports children’s cancer awareness. Moreover, a group of orphanages are supported by Mitsubishi Motors in Poland and in the Philippines school books and supplies are provided.