Mitsubishi Motors is celebrating twenty years in Canada.
Beginning with a five-person team, the goal was to bring a dynamic Japanese car brand to Canada, and within the first year of operating in Canada, 48 dealers signed up. Today, the company stands at 96 dealers, a is bringing out a focused and refreshed SUV line-up with the Outlander PHEV plug-in hybrid at its core.
“It has been an amazing 20 years; the next twenty will be even better,” said Yoichiro Yatabe, executive vice-president, Mitsubishi Motors Corporation. “Since the beginning, Mitsubishi Motors has captured the hearts and minds of Canadians yearning for adventure and something different. This holds true today as Canadian customers were key in catapulting MMSCAN to the position of global leader in Outlander PHEV sales. The market is unique and capable of even more as we continue to evolve our offerings and brand.”
Added Kenji Harada, president and CEO, MMSCAN, “Our pillars of pioneering technical leadership and innovation, S-AWC performance, electrification, head turning style, and industry leading warranty, drive the company as we enter the next decade. Of course, it is our hard-working MMSCAN staff from head office to our Parts and Distribution Centre, our top-ranked dealerships and their dedicated staff, and our loyal customers who have humbled us and have truly made us the success we are today.”