Mitsubishi Motors Marks World Food Day With $150,000 in Support


Mitsubishi Motor Sales of Canada (MMSCAN) and its dealerships have partnered with Food Banks Canada to build awareness and funds to support Canadians living with food insecurity ahead of United Nations World Food Day this October 16.

Mitsubishi Motors and its dealerships announced a donation of $125,000 to Food Banks Canada. Further, as part of a grassroots program, participating Mitsubishi Motors dealers delivered assistance to their local food banks by providing financial support or food donations totalling over $25,000. The total donation will provide 300,000 meals to Canadians.

Throughout September and October MMSCAN conducted an in-store and digital campaign ‘Driving Healthy Change’ explaining the importance of fighting food insecurity and to encourage Canadians to donate to Food Banks Canada ahead of World Food Day.

“We are incredibly grateful to partners like Mitsubishi, who work with us on both national and local levels, helping the greater cause of food insecurity and raising awareness in their own communities,” said Food Banks Canada interim CEO David Armour.

Mitsubishi Motors Sales of Canada Inc. (MMSCAN) president and CEO, Kenji Harada noted that the company’s initiative is timed to assist people experiencing food insecurity after 20 months of COVID-19, which significantly affected Canadians through job loss and pandemic closures. Food banks across the country were significantly affected by the pandemic.

“With the financial hardships of COVID-19, Canadians continue to suffer from food insecurity. The need is great; even with a reviving economy providing increasing income security, there will be many who still need help,” Harada explained.