Mitsubishi Motors Strengthens Executive Management Team

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Mitsubishi Motor Sales of Canada announced changes to its Canadian management team.

The automaker announced three new director appointments:

Barb Collins, director, sales operations. In her new role, she oversees field operations and dealer development and network performance.

Brian McGrath, director aftersales. McGrath served most recently as senior manager, aftersales. He will oversee the aftersales department including overseeing Mitsubishi Motor’s Parts Distribution Centre, technical services, the customer experience, aftersales marketing, technical training, compliance and inventory control.

Kathryn Soubliere, director sales planning. Soubliere will continue to oversee sales incentives while taking on the sales planning team focusing on strategic planning and visioning for future growth.

Steve Carter continues as director, marketing, leading team in areas of brand, digital and retail
marketing. Eli Kipper will continue as director, distribution and fleet, responsible for vehicle delivery and transport to dealerships, and relationships with corporate fleet partners navigating the increasingly complex distribution cycle.

“I look forward to working even more closely with the committed and talented leadership team. We
recognize the enormous contribution of Paul Simmonds to the history of our company and I can’t think of a better team to bring Mitsubishi Motor Sales of Canada to a new chapter,” said Kenji Harada president and CEO of Mitsubishi Motor Sales of Canada. “An important moment as well, is the evolution of our management team, for the first time we include women in the executive leadership position. We recognize the advantage of different perspectives and the importance of this change in helping us move forward. Congratulations to our new management team.”