Mitsubishi Partners With Dealer-FX To Launch New Digital Platform For Dealers


Mitsubishi Motors North America announced that it has partnered with Dealer-FX to launch a digital platform for Mitsubishi dealers in the United States.

The digital platform, to be called MICAR, is based on Dealer-FX’s ONE platform that connects all stages of service and gives customers a completely digital and convenient experience.

The tablet-based system integrates seamlessly with dealer management systems and allows dealerships real-time access to critical data and the most advanced analytics in the industry.

“Optimizing the customer experience at our dealerships meant upgrading our systems and equipping our dealers with the tools they need to be efficient, informed and connected to consumers,” said Fred Diaz, president and CEO with Mitsubishi Motors North America. “Dealer-FX has an established track record of transforming how consumers interact with OEMs and their retailers with ONE platform. They were the ideal partner for us when it came time to develop MICAR to improve both customer satisfaction and dealer financial performance.”

“MICAR helps dealers effectively drive service retention and ensures a connected, transparent and efficient customer experience at Mitsubishi dealerships,” said Gary Kalk, CEO of Dealer-FX.