NADA Announces NADA Show 2021 Moves to Fully Virtual Experience

The National Automobile Dealers Association (NADA) announced that NADA Show 2021 will transition to an all-virtual event experience.

Originally to be held in New Orleans in January, NADA Show 2021 will now be held from online from Tuesday, Feb. 9, through Thursday, Feb. 11.

“Dealers are both incredibly resilient and incredibly optimistic. Their resiliency has been proven time and again this year. So too has their optimism, because throughout the COVID-19 pandemic, we remained optimistic and hopeful that we would be able to gather together in person in New Orleans for the most important NADA Show,” said NADA chairman Rhett Ricart. “But the coronavirus has been persistent, a second wave is predicted to coincide with flu season, and, as things stand, public health controls remain too restrictive to allow the show to go forward in person. Recognizing these realities, we are transitioning to a virtual show.”

“While we are disappointed we cannot be together in New Orleans, we are excited about what a virtual Show will mean for dealers and the entire auto industry,” said NADA president and CEO Peter Welch. “And without any of the travel costs associated with attending an in-person show, we’re very hopeful that a far greater number of dealership employees will be able to attend virtually and get all the benefits the show has to offer. This indeed could be the first NADA show that many dealership employees are able to attend.”