New Kia Soul wins iF Product Design Award

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SEOUL, SOUTH KOREA – The new Kia Soul was created by the Kia design team under the supervision of Peter Schreyer, president and chief design officer of Kia Motors Corporation and Hyundai Motor Company.

“The great challenge we faced when designing the second model generation was to preserve the strong, individual character that made the Kia Soul so successful, and at the same time give the design new impulses,” says Schreyer. “That is why I am so pleased about this prize, because it proves how impressively our design team has performed this task. The new Kia Soul is a lot more mature in appearance, and the bold, distinctive personality of this model is highlighted even more.”

The automaker says that despite the similarity in appearance to the original Kia Soul, the second-generation model is a completely new car.

None of the exterior body panels is carried over while the interior has also been completely redesigned. It gives the occupants even more leg and head room, uses more high quality materials and offers a comprehensive range of comfort features, the automaker says.

The automaker went on to say that one of the factors behind the car's many improvements is the new platform, which which gives the new Kia Soul noticeably improved driving dynamics and a low noise level.
 
Like its predecessor, the KIa says the new Kia Soul offers a wide range of customization options. Depending on the trim level and optional equipment, these include, for example, a choice of different interior colour schemes.

The new Soul is also the first Kia model available in a contrasting roof colour.

The new SUV Styling Pack, featured on the iF design award-winning car - introduces distinctive piano black bumper garnish, side skirts, wheel arches and a black painted roof.

Kia says that since late 2008, over 760,000 people have purchased the first-generation model.

Since it was launched in 1953, the annual iF product design award has been one of the world's most important prizes for excellence in design.

In 2014, companies from 55 countries participated, submitting 3,249 designs in 17 categories to the iF product design award.

The new Kia Soul was honoured in the 'Transportation Design' category.

The official presentation ceremony for the 2014 iF product design awards will take place on Feb. 28 in Munich during the “Munich Creative Business Week.”