New president/CEO for Kia Canada


Kia Canada has replaced its president amid a streak of 21 record setting sales months for the South Korean automaker.

William (K.Y.) Lee takes over as president and CEO effectively immediately, the company said in a release today. Lee replaces Jay Chung who had steered the company’s Canadian operations for the last four years.

Chung will reportedly assume a new role with Kia Motors Corporation in Korea.

“I am honoured to have the opportunity to lead Kia Canada into the next decade of operations” Lee said today in a release. “Kia has experienced exceptional growth here in Canada and I plan to continue that direction moving forward”.

Lee brings more than two decades of experience to his new appointment including over eighteen years in overseas operations, the company said.

In 2002 he established and oversaw Kia Belgium under the distributor of the Netherlands. He has also had experience overlooking key markets in Western Europe, the Middle East and African markets as ‘team lead’ for exports.