Rhind will be responsible for marketing, advertising and digital communications for the Nissan brand, as well as product planning for the Nissan lineup in Canada.
He will report to Christian Meunier, president of Nissan Canada.
Meunier said Rhind joined Nissan in 2013 as senior manager, chief marketing manager, responsible for sales and marketing for Nissan’s crossovers, sedans and the all-electric Nissan LEAF.
The new hire brought with him a “a wealth of experience” in the automotive industry in Canada including roles within product planning, sales and marketing as well as five years working at an advertising agency, largely focused on the automotive sector.
He also holds a bachelor’s degree from the University of Western Ontario and a MBA from the Richard Ivey School of Business.
“Steven was an immediate asset when he joined the Nissan team last year and was an integral part of one of our most successful product launches in recent history – the all-new Nissan Rogue,” Meunier said.
Rhind replaces Brian Thomas who recently left Nissan Canada for personal reasons.
The appointment is effective June 1.