Nissan Canada gets new president in major executive shuffle


A series of senior management appointments have some high-ranking executives at Nissan playing musical chairs as the automaker works to focus on opportunities with trucks and commercial vehicles.

With the intention of strengthen the company's progress towards its Power 88 mid-term business plan goals, current Nissan Canada president Christian Meunier has been appointed senior V-P of sales, marketing and operations for Nissan in North America. He will also be chairman of Nissan Canada.

Joni Paiva, currently director of CMM, Versa/Sentra/Juke, will replace Meunier as president here. Paiva will have day-to-day responsibility for all Nissan operations in Canada, including sales and marketing, finance, dealer network, product and corporate planning, aftersales, legal, human resources and the captive sales finance company.

He will report to Meunier.

Stephen Lester, managing director of Infiniti Canada will now report directly to Randy Parker, V-P of Infiniti Americas, for all Infiniti Canada business.

Most of the changes affect Nissan’s U.S. division as the company works to place more focus on trucks and light commercial vehicles, key opportunity areas for Nissan with the launch of the all-new Titan XD and other truck products.

Fred Diaz, currently senior V-P of Nissan sales, marketing and operations U.S. will become V-P and general manager of North America Trucks and Light Commercial Vehicles at Nissan North America.

He will have responsibility for trucks and light commercial vehicles across the U.S., Canada and Mexico.

In this newly formed role, Diaz will focus on building a holistic business strategy for Nissan's commercial vehicles across the North American region.

All changes are effective Jan. 1, 2016.