Nissan’s target: be the world's leading LCV manufacturer by 2016 


Nissan says it’s on track to be the world's leading manufacturer of light commercial vehicles (LCVs) by fiscal year (FY) 2016.

Global LCV sales already account for more than 20 per cent, automaker says.

LCVs include several classes of vehicles that are designed and developed primarily for work use.

Nissan says it offers one of the widest ranges of LCVs, from mini-LCVs up to 7.5-ton trucks.

Strong sales are expected in 2013, led by the NV200, an “award-winning, new-generation compact van which will hit 200,000 cumulative sales by the end of fiscal year 2013 (April 2013-March 2014).


Overall Nissan's LCV sales were 1.14 million units in FY2012. The number of units sold topped one million for the first time in FY2011, putting Nissan a full year ahead of the Power 88 mid-term plan's target for LCV sales, the automaker says.

Under Power 88 Nissan is targeting eight percent global market share with a consistent operating profit of eight percent or more by the end of FY2016.

“Nissan has increased sales of LCVs by closely studying customer needs and adapting global and regional models to suit specific local requirements. It means that not only are the vehicles practical for everyday use, they also feature low running costs matched by high levels of quality and reliability.

“Quality covers every aspect of the vehicle, not just how well it is built. It includes the design of the vehicle, its practical aspects as well as its features. Nissan sees no reason why drivers of commercial vehicles should not enjoy the same levels of comfort and technology as car drivers.

Added to that, the automaker says a new set of dedicated dealer standards ensures competitive sales and aftersales service have been put into effect globally. The aim is to provide the highest levels of service to secure customer satisfaction.

“Our ambition to become a global LCV player has been achieved. Our target now is to be the world's leading LCV manufacturer by 2016,” said Hideto Murakami, corporate vice-president of Nissan's Global LCV Business Unit.