The North American International Auto Show (NAIAS) announced that starting in 2020 the show would move to June and will start the week of June 8th.
The ability for participating brands to deliver dynamic exhibits and experiential opportunities outside of the show’s four walls for attending journalists, industry members and consumers, will provide new avenues to showcase the products and technologies on display. Delivering greater ROI through reduced costs and dynamic opportunities will be a key aspect of the future show.
“Our show is undergoing its most significant transformation in the last three decades,” said Rod Alberts, executive director, NAIAS. “Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers.”
NAIAS is one of the most influential global auto events, touching all facets of the industry and attracting the largest concentration of the world’s top industry leaders – from automakers and suppliers, to tech start-ups and venture capitalists, to universities and policymakers.
“The North American International Auto Show is an amazing exhibition that showcases the most innovative and creative automotive companies around the world,” said Michigan Governor Rick Snyder. “Moving the show to the summer opens up new opportunities for companies as well as creating new experiences for attendees.”
Run by the Detroit Auto Dealers Association (DADA) and its Executive Board, the DADA and Board’s due diligence in exploring new opportunities for the show, hundreds of meetings and conversations with key stakeholders – automakers, suppliers and sponsors, as well as industry and government leaders – were had around the world.
“Our ultimate goal is to provide an experience and opportunity for participating companies and attendees, that only Detroit can offer,” said Doug North, DADA president. “June will allow us to better showcase the automotive leadership, development and heritage our great city and region holds.”
Embracing the Industry’s Change
Auto show dynamics are changing globally as the auto industry undergoes its biggest shift in more than a century. With this, automakers are seeking out increasingly creative ways to debut vehicles and engage with consumers. Plans have been underway for over a year as NAIAS stands ready to embrace this evolution with its move to June and provide a fresh international platform for hundreds of brands to highlight their innovations.
“As we look to break out of the traditional auto show model, there is not a need to follow the normal show season,” added North. “The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry.”