Mitsubishi Motor Sales of Canada (MMSCAN) announced the appointment of Paul Simmonds to the role of vice-president, sales and marketing responsible for operations, sales, marketing and distribution and fleet for the company. He was previously vice-president, aftersales and information systems. Simmonds will report to Juyu Jeon, president and CEO, MMSCAN, with the appointment effective immediately.
“As we push forward laser-focused on growth for the company, the passion and leadership that Paul has demonstrated time and again will be integral to Mitsubishi Motors in Canada,” said Juyu Jeon, president and CEO, Mitsubishi Motor Sales of Canada, Inc. “I look forward to working with Paul closely as we evolve the business and what we offer to Canadians.”
With 40 years of progressive experience in the automotive industry, Simmonds was part of the original executive team to launch Mitsubishi Motors in Canada 17 years ago. His accomplishments include significant growth in the aftersales division, and establishing the industry leading tablet based fully integrated digital sales, delivery, and service process, as well as a first email/text based customer satisfaction survey.
“This is the most exciting time in the history of the Mitsubishi Motors in Canada,” said Simmonds. “To be able to build a company from the ground-floor and now be part of the team to take the brand to the next level is an exciting proposition and I’m up for this incredible opportunity.”